Amazon is a global marketplace that caters to a large audience of shoppers and merchants. It has become highly competitive, with so many new brands entering the platform. It’s not enough to just open a new Amazon store to start making big money. In the minds of prospective clients, several rivals will market the same goods as yours and overshadow you.
You can run a high-profile seller account with a picture of authority and boost your search positions with a successful Amazon SEO strategy.
How does the A9 Algorithm Work?
Similar to those of Google or Bing, Amazon has an internal search algorithm (A9). Companies whose items are featured at the top of Amazon pages are more likely to draw shoppers to their shops, because when looking for a specific item, most shoppers seldom go more than a page or two deep. Working along with A9 is in your best interest, so your goods are seen in prominent positions.
To get a ranking for a specific keyword, a single click is enough. But Amazon carries out a detailed two-stage method of selecting and rating stores that fit with the purpose of searching:
A9 will equate the search query with your content in the first level. Your product page is indexed if it is a draw.
A9 analyses your success metrics in the second step and determines in which role to place your bid.
Click-through-rate (CTR), conversion rate, and revenue provide efficiency metrics. On a keyword-specific basis, all indicators are collected. Using these metrics, A9 measures the probability of sales being made and calculates whether it would be financially profitable to feature the goods in top positions.
Amazon SEO’s Worth
Amazon helps good sellers by netting 15% of the price of each item sold. They even earn when you earn. Getting started and growing your venture to get to the big leagues, to earn the rights of a big seller, is your greatest challenge. To reinforce the role of your store in your niche arena and attract customers, you need to spend some time, money and effort in marketing. Making sure you use a good Web Hosting professional who will work with you to determine the best type of servers for you needs is also going to get you better results for your SEO.
Your rankings will rise after this, getting you many more clients from the hunt. Almost without your intervention, this mechanism of translating sales to higher rankings and higher rankings into sales will work. But you can’t afford to rest on your laurels until you get your store up to the next level. To improve your marketing efforts, you need to proceed. Like every other search algorithm, A9 is continuously evolving. Losing track of updates will make you lose your Amazon ranking and cost you sales.
An efficient SEO strategy will help you develop yourself as a strong player in the market and retain your position in the long run. To run and optimise your SEO plan on an ongoing basis, you can either employ a marketing expert, or learn the art of SEO yourself.
Gather Authoritative Keywords
The first stage of an SEO campaign is generally keyword analysis. You would not even be on the radar of Amazon SERPs without keywords. For each specific question, search results differ, so it’s best to use as many relevant keywords as possible.
In Amazon’s search bar, type the names of your goods to discover which keyword phrases shoppers use to search for things like yours. Analyze the listings and feedback of rivals to find out how items in your niche are described by both sellers and buyers. To speed up and simplify the keyword discovery process, use automated keyword analysis tools and get a multitude of useful SEO insights.
Deciding Where To Put Your Keywords
Add as many keywords as possible to the 249-character-limited backend keyword area. Customers won’t be shown these keywords. Distribute all remaining options between fields of content: title, summary of the product, bullet points, etc. All keywords that are placed in indexed fields are handled equally by Amazon, but there are some details you should know about:
Only the first 1000 bullet point characters (including spaces) are indexed, so you should keep each bullet point under 200 characters. Product specifications are not indexed in certain categories.
Write Relevant Content To Supports Sales
To inspire conversions, embed your keywords in relevant and special texts. Adhere to Amazon’s guidelines for style. Don’t only list features, but also describe how clients will benefit from them. Determine what benefits shoppers are looking for by evaluating the listings and ratings of your rivals. To help users easily find the details they’re searching for, use neatly formatted text. Using Content Enhanced and Content A+. These advanced options, according to Amazon, increase conversions and sales by 3-10 percent.
Your position can be significantly improved by a large number of favourable reviews with a high ranking. Amazon pays close attention to customer feedback, as prior to making a purchase, most Amazon shoppers look at reviews before making a purchase.
By providing rewards like percentage off the sale price, you can encourage your clients to post feedback.
Be swift to manage adverse feedback offering a resolve asap, demonstrating your reactivity and honesty. Create a FAQ section on the product page if customers regularly post similar queries, to help them easily find the details they need.
Attracting External Traffic
You should not try to poach customers from your Amazon store to your website, but instead endorse sending them from other networks to your Amazon store. Advertise your social media seller account, reference it from your blog posts, position forum links and FAQ services, etc.
Get Your Images On Point
Users look at the main picture prior to clicking links or reading product names. It needs to be stunning and attention-grabbing. In reality, it should be of high quality for all images given on your product page. Blurry or unattractive and low res pictures alienate clients easily.
Amazon suggest taking the main picture against a white backdrop, with the product occupying between 85-100 percent of the picture. To offer shoppers an idea of how your product can be used, additional photographs can reflect lifestyle situations.
Take shots from different angles. Do not worry about big photos being posted as Amazon offers a feature with a zoom.
These tips will not turn you into an SEO professional for Amazon, but they provide a good starting point and provide some growth suggestions. You can achieve satisfactory results if you learn the craft of SEO step-by-step and put your knowledge into effect. Or to create a tailored optimisation plan and promote your brand, you can employ an Amazon marketing agency.
If SEO seems overwhelming, and it does to most people, it’s for the best that you find a good SEO professional agency who will work through your needs and devise a strategy to get you on your way. Most SEO companies have SEO packages that may suit you or you can opt for a customised plan.